Monthly Archives: June 2011

Two Television Commercial Shooting Scripts

Television Commercial – “Old Spice – The Man Your Man Could Smell Like”   Video Audio   Wide shot (WS) of a man in a bathroom. The shower is running behind him. He is wearing only a towel wrapped around … Continue reading

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Two Content Papers

The Baptist Homes Focus Our client is The Baptist Homes. The Baptist Homes is a retirement care facility located in the South Hills of Pittsburgh. The client wishes to reach out to potential residents and their children in an effort … Continue reading

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Two Stories

Baptist Homes – Pittsburgh Baptist Homes is a not-for-profit charitable nursing home. Despite its name, Baptist Homes serves “adults of all faiths who require assistance because of age, illness, or disability.” They provide skilled nursing care, Alzheimer’s and dementia care, … Continue reading

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PC versus Mac: Multi-layered Storytelling

“Hi, I’m a Mac. Hi, I’m a PC.” Before they speak, we can see the difference. Mac is a cool, urban hipster of the new generation. He is comfortably dressed, with a modern haircut.  PC is a stiff. He wears … Continue reading

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