Author Archives: jdmcpherson

The Faceless Men – Hanger   Video Audio  1.  The setting fades in from black. WS. The huge open marble, brass and dark wood interior of an iconic government building of the early 20th century.  From either side of the … Continue reading →

The Faceless Men – Hanger   Video Audio   1.  The setting fades in from black. WS. The huge open marble, brass and dark wood interior of an iconic government building of the early 20thcentury. From either side of the … Continue reading →

Content Paper   Client: Hanger, Inc. Focus The client, Hanger, Inc., wishes to engage the public with a story that will convince them to stop government efforts to eliminate prosthetics from coverage by government medical programs. A piece of approximately … Continue reading →

  CPT Z: There’s a stereotype that if you’re in the Army, that you’ve got to be a man… CPTZ: …you don’t ask for help. CPT Y: Most soldiers like to keep their own problems personal… CPT Z: As Commanders, … Continue reading →

Television Commercial – “Old Spice – The Man Your Man Could Smell Like”   Video Audio   Wide shot (WS) of a man in a bathroom. The shower is running behind him. He is wearing only a towel wrapped around … Continue reading →

The Baptist Homes Focus Our client is The Baptist Homes. The Baptist Homes is a retirement care facility located in the South Hills of Pittsburgh. The client wishes to reach out to potential residents and their children in an effort … Continue reading →

Baptist Homes – Pittsburgh Baptist Homes is a not-for-profit charitable nursing home. Despite its name, Baptist Homes serves “adults of all faiths who require assistance because of age, illness, or disability.” They provide skilled nursing care, Alzheimer’s and dementia care, … Continue reading →

“Hi, I’m a Mac. Hi, I’m a PC.” Before they speak, we can see the difference. Mac is a cool, urban hipster of the new generation. He is comfortably dressed, with a modern haircut.  PC is a stiff. He wears … Continue reading →

When we think of a ‘brand,’ most people think only of the name associated with a product. They go to the store and select the ‘brand’ they like, choosing Heinz ketchup over Hunts, for instance. Or they buy Levi jeans … Continue reading →

  Rick Blaine: “I stick my neck out for nobody.” Nothing less is at stake in the film Casablanca than the very course of the war. Victor Laszlo arrives in Casablanca, as man on the run from the Nazis and … Continue reading →